Monochrome Minimalist: The blog for on-the-go city gals with a keen eye for sophisticated, edgy fashion, a lust for travel and a keenness for an epic bar cart that will be the envy of every host and hostess. It goes without saying, there’s something here for everyone – the topics are vast, but all lead down to this: a genuine curiosity for the world around us and the simplest pleasures that can be sought out in every day.



For all media, general inquiries or collaborations, please contact me via email.


Hewing Hotel Lounge, Banana Republic, Monochrome Minimalist


About Gretchen

Hello! My name is Gretchen, the voice behind Monochrome Minimalist. I am a fashion, travel and lifestyle blogger, writer, photographer, business owner and a total sucker for a cute kitten. I graduated from the University of Wisconsin – Eau Claire with a degree in Advertising and Communications; though it was a digital marketing internship in London that sold me for a lifelong career in writing.

When I was younger, I was the type to usually be found in a GAP sweatshirt, baggy denim and work boots (except for the rare occasion that I went for a pink bikini and heart-shaped sunglasses). Times (and the daily uniform) have certainly changed quite a bit since those days.

If you were to run into me now, it would likely be at a cafĂ© that’s full to the brim with delicious aromas, coffee, mouth-watering pastries and interiors to lust over.

Monochrome Minimalist is a space that is modeled after what would be my ideal magazine; and it is filled to the brim with content that readers may hopefully enjoy. With a wide range of topics from travel tips to fashion, editorials to exquisite boutique hotels – there’s something here for everyone.


Monochrome Minimalist began in 2017, though content then was much more fashion-focused and much shorter in word length than it is today.

Either way, whether long-form or short articles – there’s one thing that Monochrome Minimalist will never lack. That, my friends, is a heck of a lot of passion and readers like you that make my job all the better.






To read about the affiliate linking system on Monochrome Minimalist, read my disclaimer here.



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